The corporate standing of oil producing firms operating in Rivers State has been persistently eroded by decades of oil spillage, gas flaring, community conflict and contested corporate social responsibility practice. This study examined the relationship between community relations strategies and brand awareness of oil producing firms in Rivers State, Nigeria, with community relations strategies operationalised through three proxies, namely environmental responsibility, social responsibility and community engagement, while brand awareness was treated as a single construct. Anchored on Stakeholder Theory, the study adopted a positivist, cross-sectional survey design. The target population comprised all the oil producing firms in Rivers State, Nigeria, while the accessible population was restricted to 750 middle and top management staff of the 33 oil producing firms operating in Rivers State, that are registered with the Nigerian Upstream Petroleum Regulatory Commission. The Krejcie and Morgan table for sample size determination was utilised to get a sample of 254 participants, drawn by simple random sampling with the aid of a computer-generated table of random numbers. A systematic questionnaire served as the data collecting tool, and the hypotheses were evaluated at a significance level of 0.05 utilising Partial Least Squares-Structural Equation Modelling with SmartPLS 4.1.1.9. The findings indicated that environmental and social responsibility exhibit robust, affirmative, and significant correlations with brand awareness, but community participation demonstrated a feeble, positive, and non-significant association with brand awareness. The study concludes that brand awareness in the Rivers State upstream petroleum sector is driven principally by the visible and materially consequential dimensions of community relations rather than by dialogic engagement, and recommends the institutionalisation of independently verified environmental disclosure, the attributable branding of needs-assessed social investment, and the conversion of engagement fora from consultative rituals into communicated, decision-bearing governance mechanisms.